According to a New York Times report, a new study reveals that women who wear makeup (without overdoing it) are perceived as more likeable, competent and trustworthy. Not surprisingly, the study also reveals that makeup increases a woman’s attractiveness.
In a previous blog post, “Business portrait, the why”, I gave a number of arguments in favour of having a portrait of yourself on your website, LinkedIn profile or Facebook page. You wouldn’t buy something from someone wearing a mask, and if there isn’t a picture of you for potential online customers to look at, you are effectively wearing one. A photograph subtly tells your audience you have nothing to hide and makes you more trustworthy.
All of these observations indicate that it is definitely a good idea for business women to have a professional photograph with good makeup on their website, LinkedIn profile or Facebook page.
The pictures in this post feature Stephanie Buckley, who was a joy to work with. The makeup artist was Maria Carmela Chierchia, who has been in the beauty industry for nearly ten years.
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