If you have ever shopped for a new car, you will have noticed that the dealer is very eager for you to test drive the vehicle you set your eyes on. He wants to to imagine owning this brand new car, that feels and smells better than the current one you own. The reason is that you are then more likely to purchase the car.
Why not apply the same psychology when selling a property? Having a place refurbished and well staged will make the viewers imagine what it would be like to Iive in such a nice place. It is very likely to look and feel better than the property they are currently renting. Who doesn’t want to move up the property ladder?
Now you need to get prospective buyers to visit your property. The more viewings you’ll have the more likely you are to get a good offer for your house or flat. This is where the photography comes in.
Professional photographs will make your listing stand out online, where people search for properties to visit. And given the sums of money involved in property transactions, the cost of photography is really minimal.
The potential benefits to the owner in getting a better offer and/or selling their property faster far outweigh the cost of hiring a professional photographer.
For example, the property featured on this blog was bought in 2002 for £88’000 according to Rightmove. It was listed this past August, for offers over £245’000. And it was under offer in about a week.