Annemarie McNamara is an award-winning pastry chef and she opened a delicatessen on Lothian Street, Edinburgh, in partnership with her husband.
I was hired to provide marketing photographs for their new business.
It may seem counterintuitive at first, but research shows that “…how a room looks, sounds or feels can affect the way your meal tastes”.
It was therefore important to get some professional photographs of their space to show potential customers the nice, clean and relaxed environment in which they’ll be enjoying their lunch or cake.
Photographs of the food were just as, if not even more important, and I chose to side light the food in order to reveal all of its texture.
From the succulent cakes to the main sandwiches on the lunch menu.
I ended with a close up shot of some delicious caramel cubes.
I can totally vouch for the quality of the pastries on sale as I got to taste the ones you can see above. Absolutely first class.
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