{"id":490,"date":"2014-09-22T16:01:43","date_gmt":"2014-09-22T16:01:43","guid":{"rendered":"http:\/\/philippemonthoux.com\/blog\/?p=490"},"modified":"2021-01-24T23:33:08","modified_gmt":"2021-01-24T23:33:08","slug":"apple-store-edinburgh-impressionism","status":"publish","type":"post","link":"https:\/\/philippemonthoux.com\/blog\/apple-store-edinburgh-impressionism\/","title":{"rendered":"Apple Store Edinburgh Impressionism"},"content":{"rendered":"<p>It was referred to by <a title=\"The Scotsman article about the new Edinburgh Apple store\" href=\"http:\/\/www.edinburghnews.scotsman.com\/news\/apple-store-on-princes-street-finally-confirmed-1-3472276\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cThe Scotsman\u201d<\/a> as Edinburgh\u2019s worst kept secret. Apple is finally going to open a store in Scotland\u2019s capital.<\/p>\n<p>And I\u2019m sure that\u2019s what the savvy marketing people at Apple wanted: people talking about the new store well before the opening, to build up the hype. The future Apple store is surrounded by a white wall with the famous logo emerging out of a pattern of colourful dots.<\/p>\n<figure id=\"attachment_491\" aria-describedby=\"caption-attachment-491\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-491\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo.jpg\" alt=\"Apple logo emerging out of a pattern of colourful dots on wall surrounding the new Edinburgh Apple store\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-491\" class=\"wp-caption-text\">The well known logo on the wall surrounding the new Edinburgh Apple store<\/figcaption><\/figure>\n<p>I was not able to find out when the store will open, though. When the Apple executives want to keep a secret, it looks like they can.<\/p>\n<p>When I first saw the colours on that white wall, I immediately thought of many photographic opportunities. Since I didn\u2019t have a camera with me at the time, I made a mental note to return later.<\/p>\n<figure id=\"attachment_494\" aria-describedby=\"caption-attachment-494\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo-Multiple-Exposures.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-494\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo-Multiple-Exposures.jpg\" alt=\"Multiple exposures of Apple logo on the wall surrounding the new Edinburgh Apple store\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo-Multiple-Exposures.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Store-Logo-Multiple-Exposures-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-494\" class=\"wp-caption-text\">Multiple exposures in camera taken from the same vantage point as the picture above. I moved the camera slightly from shot to shot.<\/figcaption><\/figure>\n<p>I first tried to do multiple exposures by moving the camera slightly from shot to shot, to give a photograph with a pointillist feel to it. Pointillism was developed by Paul Signac and Georges Seurat, as an evolution of impressionism.<\/p>\n<figure id=\"attachment_495\" aria-describedby=\"caption-attachment-495\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Logo-Zoom.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-495\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Logo-Zoom.jpg\" alt=\"Photograph of Apple logo on the wall surrounding the New Edinburgh Apple store, zooming during a long exposure\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Logo-Zoom.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Logo-Zoom-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-495\" class=\"wp-caption-text\">Zooming during a long exposure gives the image a dynamic feel.<\/figcaption><\/figure>\n<p>The second technique I used was zooming in during a long exposure, to give the picture some movement and dynamism.<\/p>\n<p>Then is was time to move in closer and try the same approaches on just a part of the dot pattern, to get some colourful, abstract pictures.<\/p>\n<figure id=\"attachment_496\" aria-describedby=\"caption-attachment-496\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Multiple-Exposure-Abstract-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-496\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Multiple-Exposure-Abstract-1.jpg\" alt=\"Multiple exposures of colourful dots on the wall surrounding the new Edinburgh Apple store\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Multiple-Exposure-Abstract-1.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Multiple-Exposure-Abstract-1-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-496\" class=\"wp-caption-text\">Rotating the camera after each shot of a 9 exposure combination, I obtained this abstract picture of colour.<\/figcaption><\/figure>\n<figure id=\"attachment_497\" aria-describedby=\"caption-attachment-497\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Colour-Multiple-Exposures-Abstract-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-497\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Colour-Multiple-Exposures-Abstract-2.jpg\" alt=\"Multiple exposures of colourful dots on the wall surrounding the new Edinburgh Apple store\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Colour-Multiple-Exposures-Abstract-2.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Colour-Multiple-Exposures-Abstract-2-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-497\" class=\"wp-caption-text\">Moving the camera a little bit after each shot of 9 in camera exposures<\/figcaption><\/figure>\n<figure id=\"attachment_498\" aria-describedby=\"caption-attachment-498\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-498\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-1.jpg\" alt=\"Colour abstract of dots obtained by zooming and moving the camera during a long exposure\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-1.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-1-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-498\" class=\"wp-caption-text\">Zooming and turing the camera during a long exposure.<\/figcaption><\/figure>\n<figure id=\"attachment_499\" aria-describedby=\"caption-attachment-499\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-499\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-2.jpg\" alt=\"Colour abstract of dots obtained by zooming and moving the camera during a long exposure\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-2.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-2-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-499\" class=\"wp-caption-text\">Another example of zooming and turing the camera during a long exposure.<\/figcaption><\/figure>\n<figure id=\"attachment_500\" aria-describedby=\"caption-attachment-500\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-500\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-3.jpg\" alt=\"Colour abstract of dots obtained by zooming and moving the camera during a long exposure\" width=\"800\" height=\"531\" srcset=\"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-3.jpg 800w, https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Coloured-Dots-Abstract-3-624x414.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-500\" class=\"wp-caption-text\">Third example of zooming and turing the camera during a long exposure.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was referred to by \u201cThe Scotsman\u201d as Edinburgh\u2019s worst kept secret. Apple is finally going to open a store&#8230;<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[51,27,42,133,12,43],"tags":[],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color","category-edinburgh","category-experimentation","category-impressionism-2","category-personal-work","category-photography-2","has-thumbnail"],"featured_image_src":"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Logo-Zoom.jpg","featured_image_src_square":"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2014\/09\/Philippe-Monthoux-Edinburgh-Apple-Logo-Zoom.jpg","author_info":{"display_name":"PhilsBlog","author_link":"https:\/\/philippemonthoux.com\/blog\/author\/philsblog\/"},"_links":{"self":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/comments?post=490"}],"version-history":[{"count":2,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts\/490\/revisions"}],"predecessor-version":[{"id":2391,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts\/490\/revisions\/2391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/media\/495"}],"wp:attachment":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/categories?post=490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/tags?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}