{"id":216,"date":"2013-10-21T12:42:17","date_gmt":"2013-10-21T12:42:17","guid":{"rendered":"http:\/\/philippemonthoux.com\/blog\/?p=216"},"modified":"2020-03-19T13:23:49","modified_gmt":"2020-03-19T13:23:49","slug":"contrast-in-marketing-and-photography","status":"publish","type":"post","link":"https:\/\/philippemonthoux.com\/blog\/contrast-in-marketing-and-photography\/","title":{"rendered":"Contrast in Marketing and Photography"},"content":{"rendered":"<p>We are not very good at judging things in absolute terms. Is \u00a3100 for that brand X widget a good deal? Who knows? But when that deal is compared, or contrasted, to the offers from the competition, like brand Y widget costs twice as much with half the features, then we get to think that \u00a3100 for that brand X widget is a pretty good deal after all.<\/p>\n<p>Savvy marketers know that you can use <a title=\"Use the power of contrast to be more persuasive\" href=\"http:\/\/www.copyblogger.com\/how-to-use-the-simple-power-of-contrast-to-become-a-more-persuasive-online-marketer\/\" target=\"_blank\" rel=\"noopener noreferrer\">the power of contrast to be more persuasive<\/a>. The classic example is that of the discounted price. The new price is contrasted to the old one to give the potential customer a good reason to buy.<\/p>\n<p>And if your real estate agent takes you around to show you a few houses, it is a safe bet that the first one is going to be expensive and in need of a bit of &#8216;freshening up&#8217;. By contrast, the subsequent houses you visit will all look like great bargains.<\/p>\n<figure id=\"attachment_217\" aria-describedby=\"caption-attachment-217\" style=\"width: 531px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2013\/10\/Strawberry-Philippe-Monthoux.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-217\" src=\"http:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2013\/10\/Strawberry-Philippe-Monthoux.jpg\" alt=\"The blue background creates a strong colour contrast with the red strawberry, making it 'pop'\" width=\"531\" height=\"800\" \/><\/a><figcaption id=\"caption-attachment-217\" class=\"wp-caption-text\">The blue background creates a strong colour contrast with the red strawberry, making it &#8216;pop&#8217; from the photograph<\/figcaption><\/figure>\n<p>In other words, marketers use contrast to make their offer stand out. And photographers also use contrast to make their subject &#8216;pop&#8217; from the photograph. In an image, one can use tone contrast, a bright subject against a dark background for example, or sharpness contrast, where a sharp subject stands out from an out of focus background. The photograph above uses colour contrast to make the red strawberry &#8216;pop&#8217; from the blue background. The use of contrast can be just as effective in photography as it is in marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are not very good at judging things in absolute terms. Is \u00a3100 for that brand X widget a good&#8230;<\/p>\n","protected":false},"author":1,"featured_media":217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30,51,13,75,43],"tags":[31,5,54,76,7,77],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-color","category-conceptual","category-marketing","category-photography-2","tag-business-2","tag-close-up","tag-color-2","tag-marketing-2","tag-photography","tag-strawberry","has-thumbnail"],"featured_image_src":"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2013\/10\/Strawberry-Philippe-Monthoux.jpg","featured_image_src_square":"https:\/\/philippemonthoux.com\/blog\/wp-content\/uploads\/2013\/10\/Strawberry-Philippe-Monthoux.jpg","author_info":{"display_name":"PhilsBlog","author_link":"https:\/\/philippemonthoux.com\/blog\/author\/philsblog\/"},"_links":{"self":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":3,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":1474,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/posts\/216\/revisions\/1474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/media\/217"}],"wp:attachment":[{"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/philippemonthoux.com\/blog\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}