You always want to put your best foot forward. If you have a property to let or for sale, you want to showcase it in the best possible light (photography pun intended). A photographer who specialises in real estate will produce images of a quality you are not going to achieve taking the photographs yourself, even if you have a very good camera.
A while back I was asked to photograph a property in Stockbridge, Edinburgh. It was clear that the most attractive room of this lovely flat was the living room, shown in the picture above. Spacious, with a gorgeous Moroccan rug and lovely view to the outside. This was used as the cover photo to market the property.
I obviously took a few photographs from different angles to showcase all of the features, such as the fireplace in the above photo. The dining area can be seen behind the couch in the leading image and I clearly needed to show it in more detail.
It is also important to showcase the bedrooms. After all, we spend a good portion of our lives asleep.
Potential tenants or buyers will get their first impression of your property from the photographs on your website. An attractive looking property is likely to get more visits. Because of the limited supply, there is just one property like yours, an increased interest or demand is going to lead to a higher sale price. A mere one percent increase in the price will more than cover the cost of hiring a professional photographer.
The bathrooms and kitchen may not be the most important rooms of a property in many people’s mind. But showing immaculate bathrooms and kitchen should not be overlooked. Would you move into a property with an unsanitary kitchen and/or bathrooms?
Most of the time, my picture of the hall doesn’t get used in marketing the property, as halls tend to be rather dull. This flat was a notable exception.
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