Did you know that 4 billion hours of video are watched each month on YouTube? For example, ‘Blendtec’, a blender manufacturer, became an internet sensation and boosted their brand awareness thanks to their “Will it blend?” series of YouTube videos that have over 219 million views. But video is also helpful for Search Engine Optimization (SEO). Since Google now owns YouTube, their close relationship means that videos can really help one’s Google search rank.
According to the Cisco Visual Networking Index, consumer internet video traffic is projected to account for 69 percent of all consumer internet traffic in 2017, up from 57 percent in 2012.
Video is now such an important medium of communication that best selling author Robert Greene commissioned a video trailer to promote the release of his book ‘Mastery’.
I recently became a member of the largest business referral organization, BNI. In the light of the above arguments, it was logical to follow the current trends, and I created a short invitation video for the launch of our new Edinburgh chapter, “In The City”. The video allows the invitee to meet some of the chapter members and get a sense of what our meetings are like. This is much harder to achieve with a written invitation.
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