Promote Your Events With Nightclub Photography

Suppose that next weekend, you’d like to go to a different club than the one you frequent regularly. Now you do a little bit of research and there are a couple of venues that grab your attention, and you obviously check their Facebook page.

One of the clubs has a lot of beautiful photographs of their previous events, and the other does not. Which one are you most likely to go to?

Two young ladies at Madisons nightclub, Musselburgh with club lights in the background — The key to good nightclub photography is finding the right combination of ambient light and flash. You need to be able to see that the photo was taken in a nightclub. Your customers with their phones or point-and-shoot cameras won’t be able to take pics like the one above. So they’ll have to go to your Facebook page to see the really good photos from the night. This picture was taken at Madisons nightclub, in Musselburgh.

The nightclub industry is going through a tough time. According to the Economist, the value of the industry has fallen from £1.8 billion to £1.4 billion in 2007. But it is during rough times that advertising and promotion is most important. And nowadays, nightclubs have the powerful tool of social media at their disposal.

Two young ladies at Madisons nightclub, Musselburgh, in front of the bar — Beautiful young ladies are a must for a good night out. Taken at Madisons nightclub, Musselburgh.

Since Facebook posts with photos generate 53% more likes and 104% more comments than regular posts, it is important for businesses to use imagery in their social media strategy. Good nightclub photography can help you promote and market your club nights.

Three young men having a great time at Madisons nightclub, Musselburgh — It’s important to show people having a good time at the party. Showing is way more powerful than telling. Taken at Madisons nightclub, Musselburgh.

Apart from the increased number of likes and comments to your social media posts, good photographs give potential customers an idea of what your events are like. It is much more effective to show than it is to tell. They can be confident they will have a good time.

Lady and man pointing to the camera with a funny expression on their faces at Madisons nightclub, Musselburgh — When people are enjoying themselves, they’ll do some amazing things in front of your camera. Taken at Madisons nightclub, Musselburgh.

Moreover, good nightclub photographs give you the best possible kind of exposure, in that your customers will do the advertising for you. In my experience, people will quickly look up the Facebook page of the club they went to and look for the pictures. They will like some of the photos, tag themselves and their friends. The pictures of the night will thus appear on their friends’ news feed. If they really like the photograph, they will use it as their new Facebook profile or cover picture, with a status update for all of their friends to see. According to the Guardian, half of the 1.23 billion users have more than 200 friends while the average user has 338 friends.

Young man kissing young lady on the cheek, in front of the bar at Madisons nightclub, Musselburgh — Nightclub events are not just about the banter. There can be moments of tenderness as well. I love to catch those. Taken at Madisons nightclub, Musselburgh.

Your events may get advertised to thousands, potentially, by people they know and like. This is the best kind of referral your business can get. Good nightclub photography gives your venue a lot of exposure, week in and week out. A professional photographer adds value to your events, makes your customers feel special, increasing customers loyalty and adding to your bottom line at the end of the night.