Category Archives: YouTube

Model Video: Amelia Court

Here are a few fun YouTube facts, taken from the YouTube statistics web page:

-More than 1 billion users visit YouTube each month

-Over 6 billion hours of video are watched on YouTube each month – that’s almost an hour for every person on Earth

—80% of YouTube traffic comes from outside the US

—According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

—YouTube is available on hundreds of millions of mobile devices.

The widespread availability of mobile devices makes consuming video content easy and popular. Video should be an integral part of any business’s marketing plan.

Young ladies and gentlemen wanting to work in the modelling industry would work with professional photographers to produce a book of quality images they would show to potential clients. I believe that video is going to be a necessary component of a model’s portfolio. Leading model management companies, such a Premier Model Management from London, are using video to showcase their modelling talent.

With the increasing demand for video content, there are going to be more and more opportunities for models. And I’m sure the casting directors would like to see how the models look on video beforehand. After all, actors have showreels and the purpose of a model’s portfolio is to show potential clients how the model looks in photographs.

About a month an a fall ago, I teamed up with fellow photographer Hervé Mudry to produce a photography and video package for model Amelia Court.

Hervé took care of the photography aspect and I was behind the video camera. I found it was much easier to split the photography and video duties than try to do both at the same time.

The Advantages Of Video Over Still Photographs

Still shot from music video "The River" from Edinburgh based band Miasma

Still shot from the music video “The River” from Edinburgh based band Miasma.

During the weekend of May 9-11 2014, the British public spent a total of £13,856,641 at the box office, according to the British Film Institute. How much money do you think the same public spent on watching still photographs that same weekend?

The YouTube video “PSY-Gangnam style” has 1,997,326,586 views as of this writing. That’s nearly two billion views! I don’t know how many times the most popular photographs have been looked at, but I’m pretty confident it’s well under two billion times.

It is undeniable that the moving image has a much broader appeal than the still photograph.

In his bestselling book, “Tell to Win”, Peter Guber shows how the hidden power of story can be used to connect with and persuade people. Before the written word, knowledge was transmitted from one generation to the next orally, using the medium of storytelling. We just love stories.

It is definitely possible to tell stories using still photographs, and the best photojournalists do it very well. But it is clear that as a medium, film or video has a definite advantage over still photographs when it comes to telling stories.

The stories that touch us the most are those that remind us of our own past experiences. I think it is because they feel more real. People can get really emotional while watching a movie. How many people cry at a photo exhibit? I believe the emotional appeal of the moving image over the still photograph is that movies feel more real to us. After all, real people move and talk.

From a business standpoint, another major difference between video and still photographs is that the younger generations consume much more of it. If they are your target market, video is of primary importance. I have some personal experience with this. When I was building my photography and video portfolio, I worked quite a bit with local musicians. While they understood that good photography helped their brand, it was more something they felt they had to do. On the video side however, it was something they wanted to do. The picture above is a still from the video “The River” by Edinburgh based band Miasma. The band spent a lot of time thinking about the concept/script for the video, gathering props and making costumes. That level of engagement with a project is something I have never experienced for a photo shoot with people from their generation.

BNI video: In The City chapter launch invitation

Did you know that 4 billion hours of video are watched each month on YouTube? For example, ‘Blendtec’, a blender manufacturer, became an internet sensation and boosted their brand awareness thanks to their “Will it blend?” series of YouTube videos that have over 219 million views. But video is also helpful for Search Engine Optimization (SEO). Since Google now owns YouTube, their close relationship means that videos can really help one’s Google search rank.

According to the Cisco Visual Networking Index, consumer internet video traffic is projected to account for 69 percent of all consumer internet traffic in 2017, up from 57 percent in 2012.

Video is now such an important medium of communication that best selling author Robert Greene commissioned a video trailer to promote the release of his book ‘Mastery’.

I recently became a member of the largest business referral organization, BNI. In the light of the above arguments, it was logical to follow the current trends, and I created a short invitation video for the launch of our new Edinburgh chapter, “In The City”. The video allows the invitee to meet some of the chapter members and get a sense of what our meetings are like. This is much harder to achieve with a written invitation.