Category Archives: Video

Model Video: Amelia Court

Here are a few fun YouTube facts, taken from the YouTube statistics web page:

-More than 1 billion users visit YouTube each month

-Over 6 billion hours of video are watched on YouTube each month – that’s almost an hour for every person on Earth

—80% of YouTube traffic comes from outside the US

—According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

—YouTube is available on hundreds of millions of mobile devices.

The widespread availability of mobile devices makes consuming video content easy and popular. Video should be an integral part of any business’s marketing plan.

Young ladies and gentlemen wanting to work in the modelling industry would work with professional photographers to produce a book of quality images they would show to potential clients. I believe that video is going to be a necessary component of a model’s portfolio. Leading model management companies, such a Premier Model Management from London, are using video to showcase their modelling talent.

With the increasing demand for video content, there are going to be more and more opportunities for models. And I’m sure the casting directors would like to see how the models look on video beforehand. After all, actors have showreels and the purpose of a model’s portfolio is to show potential clients how the model looks in photographs.

About a month an a fall ago, I teamed up with fellow photographer Hervé Mudry to produce a photography and video package for model Amelia Court.

Hervé took care of the photography aspect and I was behind the video camera. I found it was much easier to split the photography and video duties than try to do both at the same time.

The Advantages Of Time-Lapse Over Video

In a previous blog post, “The Advantages Of Video Over Still Photographs”, I argued that video has a definite advantage over photographs when it comes to telling stories. I believe it’s because stories feel more real to us when narrated with video, and they tap into our emotions much more.
You may have witnessed people getting emotional in a movie theatre. Have you seen people cry at a photo exhibit?

Still Photograph of Edinburgh at night, taken from the time-lapse "Edinburgh Winter".

This is a still frame from my time-lapse “Edinburgh Winter”. Cities look much better at night.

But storytelling with video is an art form. This is why great movie directors are few and far between and command very high fees. A general rule is that one only shows the scenes that make the plot advance, in order to keep the audience engaged.

The problem with the real world is that it is inherently boring. Look out your window for a minute or so and not much happens. The pace is very, very slow. This is the problem one faces when trying to showcase a location with video. In the absence of interesting characters and a riveting plot the action unfolds too slowly to keep the viewer’s interest.

This is where time-lapse shines. By speeding up the action one hundredfold or even a thousandfold, the location comes alive and you see the movement of the clouds in the sky and the moving shadows they cast on the ground or the changing light as the sun sets. For city scenes, time lapse is at its most spectacular when day turns to night, because the contrast between the city during the day and the same scene at night is dramatic.

We are by nature attracted to things that look new. They grab our attention. Time-lapse is a relatively new medium and the public hasn’t been overexposed to it. So time-lapse is very popular.

I got into physics because I wanted to get a better understanding of nature. I find time-lapse fascinating because this medium allows me to see the world in a different way and gain new insights into nature’s inner workings and beauty.

The Advantages Of Video Over Still Photographs

Still shot from music video "The River" from Edinburgh based band Miasma

Still shot from the music video “The River” from Edinburgh based band Miasma.

During the weekend of May 9-11 2014, the British public spent a total of £13,856,641 at the box office, according to the British Film Institute. How much money do you think the same public spent on watching still photographs that same weekend?

The YouTube video “PSY-Gangnam style” has 1,997,326,586 views as of this writing. That’s nearly two billion views! I don’t know how many times the most popular photographs have been looked at, but I’m pretty confident it’s well under two billion times.

It is undeniable that the moving image has a much broader appeal than the still photograph.

In his bestselling book, “Tell to Win”, Peter Guber shows how the hidden power of story can be used to connect with and persuade people. Before the written word, knowledge was transmitted from one generation to the next orally, using the medium of storytelling. We just love stories.

It is definitely possible to tell stories using still photographs, and the best photojournalists do it very well. But it is clear that as a medium, film or video has a definite advantage over still photographs when it comes to telling stories.

The stories that touch us the most are those that remind us of our own past experiences. I think it is because they feel more real. People can get really emotional while watching a movie. How many people cry at a photo exhibit? I believe the emotional appeal of the moving image over the still photograph is that movies feel more real to us. After all, real people move and talk.

From a business standpoint, another major difference between video and still photographs is that the younger generations consume much more of it. If they are your target market, video is of primary importance. I have some personal experience with this. When I was building my photography and video portfolio, I worked quite a bit with local musicians. While they understood that good photography helped their brand, it was more something they felt they had to do. On the video side however, it was something they wanted to do. The picture above is a still from the video “The River” by Edinburgh based band Miasma. The band spent a lot of time thinking about the concept/script for the video, gathering props and making costumes. That level of engagement with a project is something I have never experienced for a photo shoot with people from their generation.

BNI video: In The City chapter launch invitation

Did you know that 4 billion hours of video are watched each month on YouTube? For example, ‘Blendtec’, a blender manufacturer, became an internet sensation and boosted their brand awareness thanks to their “Will it blend?” series of YouTube videos that have over 219 million views. But video is also helpful for Search Engine Optimization (SEO). Since Google now owns YouTube, their close relationship means that videos can really help one’s Google search rank.

According to the Cisco Visual Networking Index, consumer internet video traffic is projected to account for 69 percent of all consumer internet traffic in 2017, up from 57 percent in 2012.

Video is now such an important medium of communication that best selling author Robert Greene commissioned a video trailer to promote the release of his book ‘Mastery’.

I recently became a member of the largest business referral organization, BNI. In the light of the above arguments, it was logical to follow the current trends, and I created a short invitation video for the launch of our new Edinburgh chapter, “In The City”. The video allows the invitee to meet some of the chapter members and get a sense of what our meetings are like. This is much harder to achieve with a written invitation.