You always want to put your best foot forward. If you have a property to let or for sale, you want to showcase it in the best possible light (photography pun intended). A photographer who specialises in real estate will produce images of a quality you are not going to achieve taking the photographs yourself, even if you have a very good camera.
Beautiful living space. Bright and spacious, lovely view to the outside and featuring a gorgeous Moroccan rug.
A while back I was asked to photograph a property in Stockbridge, Edinburgh. It was clear that the most attractive room of this lovely flat was the living room, shown in the picture above. Spacious, with a gorgeous Moroccan rug and lovely view to the outside. This was used as the cover photo to market the property.
I needed to show the lovely fireplace I could not include in framing the previous photograph.
I obviously took a few photographs from different angles to showcase all of the features, such as the fireplace in the above photo. The dining area can be seen behind the couch in the leading image and I clearly needed to show it in more detail.
I felt this was the best angle to showcase the dining area.
I consider this to be a ‘documentary’ photograph, because it’s purpose is to show the dining area from the other angle, so the real estate agent knows what’s in the property. The previous picture was used for marketing purposes, not this one.
It is also important to showcase the bedrooms. After all, we spend a good portion of our lives asleep.
My favourite photographs are those that are backlit, with the window in the frame. I love the mood backlighting creates.
I absolutely love the pastel colours in this master bedroom. This was the strongest photograph of the bedroom and the one that was used for marketing purposes
A ‘documentary’ photograph of the master bedroom to show the storage area. This photograph wasn’t used in the marketing of the property.
Once again, the strongest image of the room turned out to be the backlit one. This is the photograph used in the marketing of the property.
The ‘documentary’ photograph used to give the estate agent a complete view of this bedroom.
Potential tenants or buyers will get their first impression of your property from the photographs on your website. An attractive looking property is likely to get more visits. Because of the limited supply, there is just one property like yours, an increased interest or demand is going to lead to a higher sale price. A mere one percent increase in the price will more than cover the cost of hiring a professional photographer.
Another room in the flat that can be used as a living space or guest bedroom.
The bathrooms and kitchen may not be the most important rooms of a property in many people’s mind. But showing immaculate bathrooms and kitchen should not be overlooked. Would you move into a property with an unsanitary kitchen and/or bathrooms?
Well designed and spacious kitchen, looking immaculate.
First bathroom. Absolutely spotless.
Second bathroom. Looking great.
Most of the time, my picture of the hall doesn’t get used in marketing the property, as halls tend to be rather dull. This flat was a notable exception.
I framed the photograph this way because I really liked the striking effect of the red wall.