Apple Store Edinburgh Impressionism

It was referred to by “The Scotsman” as Edinburgh’s worst kept secret. Apple is finally going to open a store in Scotland’s capital.

And I’m sure that’s what the savvy marketing people at Apple wanted: people talking about the new store well before the opening, to build up the hype. The future Apple store is surrounded by a white wall with the famous logo emerging out of a pattern of colourful dots.

Apple logo emerging out of a pattern of colourful dots on wall surrounding the new Edinburgh Apple store
The well known logo on the wall surrounding the new Edinburgh Apple store

I was not able to find out when the store will open, though. When the Apple executives want to keep a secret, it looks like they can.

When I first saw the colours on that white wall, I immediately thought of many photographic opportunities. Since I didn’t have a camera with me at the time, I made a mental note to return later.

Multiple exposures of Apple logo on the wall surrounding the new Edinburgh Apple store
Multiple exposures in camera taken from the same vantage point as the picture above. I moved the camera slightly from shot to shot.

I first tried to do multiple exposures by moving the camera slightly from shot to shot, to give a photograph with a pointillist feel to it. Pointillism was developed by Paul Signac and Georges Seurat, as an evolution of impressionism.

Photograph of Apple logo on the wall surrounding the New Edinburgh Apple store, zooming during a long exposure
Zooming during a long exposure gives the image a dynamic feel.

The second technique I used was zooming in during a long exposure, to give the picture some movement and dynamism.

Then is was time to move in closer and try the same approaches on just a part of the dot pattern, to get some colourful, abstract pictures.

Multiple exposures of colourful dots on the wall surrounding the new Edinburgh Apple store
Rotating the camera after each shot of a 9 exposure combination, I obtained this abstract picture of colour.
Multiple exposures of colourful dots on the wall surrounding the new Edinburgh Apple store
Moving the camera a little bit after each shot of 9 in camera exposures
Colour abstract of dots obtained by zooming and moving the camera during a long exposure
Zooming and turing the camera during a long exposure.
Colour abstract of dots obtained by zooming and moving the camera during a long exposure
Another example of zooming and turing the camera during a long exposure.
Colour abstract of dots obtained by zooming and moving the camera during a long exposure
Third example of zooming and turing the camera during a long exposure.

 

 

 

 

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