It was referred to by “The Scotsman” as Edinburgh’s worst kept secret. Apple is finally going to open a store in Scotland’s capital.
And I’m sure that’s what the savvy marketing people at Apple wanted: people talking about the new store well before the opening, to build up the hype. The future Apple store is surrounded by a white wall with the famous logo emerging out of a pattern of colourful dots.
I was not able to find out when the store will open, though. When the Apple executives want to keep a secret, it looks like they can.
When I first saw the colours on that white wall, I immediately thought of many photographic opportunities. Since I didn’t have a camera with me at the time, I made a mental note to return later.
I first tried to do multiple exposures by moving the camera slightly from shot to shot, to give a photograph with a pointillist feel to it. Pointillism was developed by Paul Signac and Georges Seurat, as an evolution of impressionism.
The second technique I used was zooming in during a long exposure, to give the picture some movement and dynamism.
Then is was time to move in closer and try the same approaches on just a part of the dot pattern, to get some colourful, abstract pictures.